Plans for the year ahead

As we head into 2026, we are looking to build on what worked well last year and keep things simple and focused.

Our Cranbrook merino jerseys were especially popular in 2025, so for SS26 we will be adding some new colour options. Our Essentials range has also been performing well, thanks to its accessible price point, so we are planning to expand this range with a few new additions. We also have new baselayers in development, new colour options coming for our bib shorts, and Essentials range shorts launching for the first time.

We have also decided to step away from MTB and focus fully on road and gravel. This helps us put more attention into the fit, fabrics, and details that matter most for the kind of riding our customers do.

The outlet will also see some new products added soon, as a small number of styles are discontinued to make room for what is coming next.

Overall, the plan for the year ahead is about steady improvement. Keeping our range considered, making small updates where they count, and continuing to develop kit that is designed to be ridden in, not replaced every season.